Urbino Développement: Elevating Online Presence for Jean-Marie Le Merlus

Needs:

Urbino Développement, led by the esteemed Jean-Marie Le Merlus, a retired architect offering university classes, sought to establish a robust online presence. Recognizing the growing importance of digital platforms, Mr. Le Merlus envisioned a website that not only showcases his extensive experience and knowledge but also serves as a hub for engaging with students and the architectural community.

Approach:

Modernova took a personalized and collaborative approach to meet the unique needs of Urbino Développement:

1. Consultation: We initiated a detailed consultation with Mr. Le Merlus to understand his vision, target audience, and specific requirements for the website.
2. Design Thinking: Leveraging design thinking methods, we crafted a website concept that not only reflects Mr. Le Merlus's expertise but also ensures a user-friendly experience for visitors.
3. Branding: Recognizing the importance of a strong visual identity, we developed a branding strategy to maintain consistency across the website, incorporating Urbino Développement's essence into the design.
4. User Experience (UX): We prioritized an intuitive user experience, ensuring that visitors could easily navigate through Mr. Le Merlus's classes, architectural insights, and any other relevant content.
5. Training Sessions: To empower Mr. Le Merlus to manage and update content autonomously, we conducted training sessions on content management systems, allowing him to maintain the website with ease.

Results:

The collaboration resulted in the successful launch of Urbino Développement's website, achieving the following:

• Enhanced Online Presence: The website served as a powerful tool for Mr. Le Merlus to present his expertise, academic offerings, and architectural insights to a broader audience.
• Engagement: The platform facilitated increased engagement with students, peers, and the architectural community, fostering a sense of community and knowledge sharing.
• Autonomy: Through our training sessions, Mr. Le Merlus gained the skills needed to independently manage and update the website, ensuring the longevity of the online platform.

The project exemplifies Modernova's commitment to delivering tailored solutions that not only meet the client's immediate needs but also empower them for sustained success in the digital realm.

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